Snow More Important Than Stocks For Rider Visits
It’s too bad, I was really hoping that this economic downturn would result in shorter lift lines.
Rosall’s Boulder-based research firm plotted four lines on a graph, overlaying recessionary periods with a national snowfall index, a consumer confidence measure and skier visit numbers.
The resulting picture suggests that, even when times are tough, skier visits can stay high in good snow years. The textbook case is the winter of 1981-1982, when skier visits soared to record levels despite a deep recession.
