murketing » Blog Archive » Celebrity endorsements and the end of selling out
I quoted this article when I got into a bit of a disagreement with Britt - my friend who abhors all things Apple.
I came back from lunch and my iPod was plugged into the stereo at work and someone had put on CSS. I asked her if she had switched the music, and she admitted that she was a big fan of theirs but that she liked them a little less because they were shilling for Apple (I disagree with that statement because I doubt that anyone bought an iPod because they heard ‘Music is my hot, hot sex’ - if anything more people bought the album because of the exposure).
I got a little heated and basically said that calling an artist a sellout because they licensed the rights to their song is a completely dated concept, and by that mindset they should be considered a sellout for signing to a major label and trying to make money for their art in the first place.
She was not amused and we agreed to disagree.
