Levi’s Spring/Summer 2010 Preview on Highsnobette
I love the visual direction that Levi’s appears to be headed in. A few years ago they were still perceived as a somewhat stodgy brand that was seeming either unable or unwilling to embrace market trends and innovation (at least stateside, their Japanese market has always been on the cutting edge).
I’m always pleased when companies take risks and they pay off.
I’d pretty much live in everything that they’ve got in the showroom, which makes sense because it looks like it was pulled directly from my own style book.
