It’s not your reputation, it’s your “personal brand”. You’re not talking to friends, you’re “joining the conversation”. I didn’t just decide to eat an apple, instead “after surveying the competitive landscape, I formed a focus group of one and explored the projected ROI and KPIs of each food candidate and after reading several whitepapers and attending vendor-driven webinars selected the apple as best-of-breed.
“The Term Personal Brand Makes Me Want To Kick Myself In The Face” (via Murketing) (via katiebakes)

Source: katiebakes

10 Notes/ Hide

  1. raptoravatar reblogged this from katiebakes
  2. alohanico reblogged this from katiebakes
  3. katiebakes posted this

Recent comments

Blog comments powered by Disqus